COLLABORATIONS

Thank you for your interest in featuring Gwendolynne creations in your upcoming shoot, event or editorial.

I love collaborating with talented photographers, stylists, artists, venues and creative professionals whose work aligns with our aesthetic and values. Every loan is considered as a genuine creative partnership, with the intention of supporting one another while creating beautiful work.

As our garments are handcrafted couture pieces often one off and of significant value, the following outlines the terms and expectations of a collaboration loan with us.

Collaboration Assessment

As an independent Australian artisan designer, we carefully select collaborations that provide meaningful value for both parties.

To assist with your application so we can gauge how you manage such opportunities, please provide:

  • Your social media accounts and audience insights

  • Your creative vision and strategy for this collaboration 

  • Examples of previous collaborations

  • Links to editorials, publications or campaigns featuring previous collaborations

  • Details of the proposed shoot or event, including photographer, stylist, talent and location

  • The wearer’s/talent measurements bust waist and seat plus height. Please note we are limited in sample sizes to loan. 

Collaborations are assessed on creative alignment, image quality, professionalism, ability to implement successful collaborations previously and the potential to generate genuine enquiries for Gwendolynne, rather than follower numbers alone. Unfortunately, sometimes we do not have samples to fit given the niche nature of our artisan label so we must decline the opportunity.

Advertising Loan FeE

This fee may be waived where Gwendolynne believes the collaboration provides genuine commercial value through appropriate exposure, audience alignment, and high-quality creative outcomes. 

Our standard advertising loan fee is 15% of the value of the garment(s).

Our gowns have an average value between $5 to $10K so we want to ensure our contribution for partnering is honoured in respect to the garment’s value.

OUR COMMITMENT

Should a collaboration be approved, Gwendolynne is committed to supporting the project through our own marketing channels where appropriate. We have a high-end niche market share of discerning high value followers who appreciate craftsmanship and creativity. 

We value authentic creative partnerships and enjoy promoting work that reflects the quality, craftsmanship and aesthetic of our brand.

Our hope is that every collaboration becomes the beginning of a long-term creative relationship built on trust, professionalism, and mutual respect.

SECURITY

Credit card details may be securely held during the loan period solely as security for the safe return of garments and any agreed costs relating to loss, damage, or significant breaches of this agreement.

No charges will ever be made without prior communication.

Loan Conditions

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Loan Conditions *

CONDITIONS

Image Usage

By supplying imagery, and as part of the loan you grant Gwendolynne permission to use the images across our marketing, website, social media, editorials, and promotional material unless otherwise agreed in writing.

Photographer and creative credits will always be respected wherever practical.

To maintain consistency across our brand, Gwendolynne reserves the right to make minor image adjustments including:

  • Brightness and colour correction

  • Cropping

  • Black and white conversion

  • Removal of minor creasing 

  • Removal of any distracting elements or competitor’s gowns in the image or accessories that have not been approved

  • Minor edits that present the garment in its best light

Styling Requirements

To maintain the integrity of the Gwendolynne brand:

• Significant styling choices should be discussed prior to the shoot where possible.
• Garments should be worn and fitted correctly.
• Accessories should complement the design and overall aesthetic and approved with Gwendolynne.
• Please ensure garments are photographed thoughtfully with clean backgrounds and good lighting to ensure there are no unflattering shadows and angles.

Garment Care & Returns

Our garments are handcrafted couture pieces and should be treated with exceptional care.

Please note:

  • Garments must be returned immediately following the agreed loan period.

  •  Late returns may incur additional hire fees.

  • Damage beyond normal wear may incur repair or replacement costs.

  • Specialist dry cleaning may be required where necessary.

  • Any cleaning will be coordinated through Gwendolynne's preferred couture dry cleaner and discussed with you beforehand.

  • Cost of pickup and delivery of garment/s to be covered by loaner 

Collaborate With Us

Photography Requirements

We request a selection of images suitable for sharing across Gwendolynne platforms.

Unless otherwise agreed, we expect to be provided:

  • 5–8 professionally edited high-resolution. Image resolution minimum 150dpi ideally 300dpi suitable for digital use within seven days of the shoot or event

  • 1 X Reel mentioning the outfit scanning over the total look of the outfit

  • 1 X Stories of the outfit 

  • The garment must be shown clearly in imagery and in full wherever possible. Angles can also include back side, front, bodice and details.

For red carpet events, we request one image be supplied as soon as possible on the day while the event remains newsworthy. A behind-the-scenes image while getting ready is often ideal and a story post aligned with this too.

Social Media & Credits

As this is an in-kind collaboration, social sharing forms an imperative part of the agreement.

Please connect with us before the shoot or event.

Instagram:        

Label @gwendolynne   Designer @gwendolynneburkin 

Facebook:@Gwendolynne

Where appropriate, we also welcome tags on:

Pinterest          https://pinterest.com/gwendolynneb/boards/

TikTok              https://www.tiktok.com/@gwendolynneburkin

YouTube           https://www.youtube.com/user/burkin1100

Further Caption Requirements

Dress by @gwendolynne & #gwendolynne

Collaborate /Tag/Mention         @gwendolynne

Please provide all relevant social media handles for contributors prior to the event where possible.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what’s happening – When creative minds unite, those ideas change the world.”

Coco Chanel.